McDonald's is a masterclass in how bad architecture solves the wrong problem brilliantly. It solved 'how to maximize throughput and profit at planetary scale' while systematically destroying the irreducible value it should protect: human health and ecological integrity. The system cannot be reformed incrementally—it must be replaced with architecture that places life as the first constraint, not an externality.
ENTRY POINT
Map one McDonald's location's actual health and ecological footprint over 50 years (metabolic disease in surrounding population, agricultural land degradation in supply region, labor poverty metrics, packaging waste). Present the data to franchisees and corporate. Propose a structural alternative: convert franchise model to cooperative, regional, regenerative food production with transparent health metrics as primary KPI. Show the math on how local resilience outperforms global extraction over a 30-year horizon.